Art direction Rodd Whitney

Deliverables Branding, Packaging

Institution Tyler School of Art and Architecture

Software Adobe Illustrator, Photoshop, InDesign, XD

Project Summary - This project focuses on rebranding an existing small business. The business I chose is a food truck called The Crepes Truck Philly. The Crepe Truck Philly is a food truck that services different crepe flavors, focusing on two categories sweet and savory crepes, a traditional European pancake. The Crepes Truck has been around at Temple since 2013. 

Challenge and Solution - Their original color system on their food truck is based on black and white, which didn't seem to be the most attractive choice for a food business. At the same time, their website page is filled with different degrees of red and green, and all the colors are competing with their b/w logo.

My solution is that since the flavors of crepes are focused on sweet and savory, I chose to use complementary colors while representing each flavor and keeping a coherent color palette. At the same time, I created illustrations and patten that are more flexible so that the illustrations can be used in different circumstances.